the original belgo, london 1992
Zenz was centrally involved in the original conception of the Belgo project. Indeed, zenz gave flesh to the initial intention to sell belgian beer and food using many ideas from more germanic influences. The subsequent Belgos achieved much commercial success based strongly on the attitude, visualisation and sensibility that zenz introduced - even down to the cassocks worn by the waiting staff. Belgo (Noord) was an early zenz work but already embodied the recurrent mix of environmentalism, play and ergonomics incorporated in a robust and industrial modernist aesthetic.